We take a look at some of the quick tips and tricks that can make sure you are getting the most from advertising on Facebook. It is almost impossible to take in all the information that is currently online about the subject but we feel we have got all the major answers within this article.
Tips for Controlling Facebook Advertising Costs…
Selecting a bidding option. You can choose from a number of different bid setups for controlling Facebook advertising costs. You can bid for clicks, impressions, or your desired objective (e.g., Facebook page likes). If you choose the recommended (and selected by default) option of bidding based on your objective, your bid will automatically be set to help you reach your objective, whereas bidding for clicks or impressions allows for more customisations.
Choose between daily or lifetime budget. As an advertiser, you can choose to set up a daily budget or a lifetime budget. A daily budget controls how much you will spend on a specific campaign per day. Your ads and sponsored stories stop showing once you hit your daily ad budget, helping your budget Facebook advertising rates based on each daily cycle. Lifetime budget lets you select how much you want to spend over the entire span of time a campaign is scheduled to run. Don’t forget that each campaign has a separate budget, so create a social media marketing plan to keep Facebook advertising prices within your comfort zone.
Want to change you ad campaign? You can edit your campaign’s end date or budget anytime after the campaign has started running. While you can’t change your minimum daily spend limit (it’s set at €50), you can change your daily ad budget, which ultimately is what really controls the cost of Facebook advertising.
Facebook advertising has some incredible targeting capabilities that can help you tailor your message and target your desired audiences. Take full advantage of Facebook advertising targeting options to create highly successful Facebook ad campaigns.
1. Take advantage of advanced targeting options. Facebook has a ton of awesome and unique targeting options for FB paid ads you won’t find elsewhere. You can target audiences by location, age, gender, workplace, relationship status, language, education and more.
2. Zone in on your ideal audience with interest targeting. In addition to the targeting options mentioned above, Facebook allows for some incredible deep interest targeting. This provides tremendous value, and the interest targeting capabilities alone can justify your use of Facebook advertising.
3. Make new friends or focus on the old. You can target your Facebook ads exclusively to users who are already connected to your Facebook page, or you can choose to target them and their friends, or those who aren’t connected to your page yet at all. (Remember that extending your reach may reduce the relevance of your audience and cost a little more.)
4. Keep an eye on your potential audience meter. As you add targeting options and narrow your audience, Facebook will generate an approximate number of people you’ll reach. This is only an estimate, but can help you make sure you’re not targeting too many people (or too few). Ads perform best when they’re targeted to at least a few thousand people, so consider removing some restrictions if your audience is dipping below this.
Narrow your target with more categories. If you only have a few interests targeted, try adding related topics in the “More Categories” section. There you’ll find options for narrowing your audience even further – choose users who have had a birthday recently, who upload a lot of photos on Facebook, etc.
6. Want to bring customers in store? Try targeting people who live in your town or local area. Couple this with Facebook Offers to be redeemed in store and see just how much in-store footfall you can get from being social.
7. Upload your mailing list to Facebook. If you’re looking to build upon existing leads, you can add a custom audience and upload your mailing list directly to Facebook, enabling you to target users you have an existing relationship with. Taking advantage of the custom audiences feature often increases ad conversion rates. You can upload a mailing list or connect directly with Mail Chimp. Just click “Create New Audience” in the Audiences section.
We’ve covered all the nitty gritty need-to-knows about Facebook advertising. Now it’s time to move on to the Facebook marketing, with tips and tricks that will help your Facebook business page grow, draw in new followers, and remain engaged with customers.
1. Host a Contest! In the past marketers were required to use a third-party application for FB contests, but Facebook recently changed their policy and now allows contests to be hosted directly on Facebook. Hosting a giveaway or contest on Facebook has never been easier!
2. Hide valuable content behind a like barrier. Hiding valuable content behind a like barrier will get more likes to your page – be sure to include a colorful and captivating call to action graphic to seal the deal.
3. Try a large photo instead of the auto-generated article box. Trying to drive traffic to a blog post or article you’re sharing? Instead of using the automatically generated link and image block generated by Facebook, attach your own larger social media pic to the post and add the link to the blog post as a neat and tidy bitly URL. A larger image can do a better job of capturing attention. A/B test this technique and see if your clicks improve from the regular auto-generated format.
- Option #1: Text with auto-generated link box with small image.
- Option #2: Insert text with a bitly link to the article and upload a separate image.
- Option #3: Add text with bitly URL. Create custom image with text overlay and upload it to attach to your post. This is a bit more work but can really pay off.
4. Lights, camera, YouTube. Videos have crazy high engagement rates, so use them in your posts to get some serious attention.
Redbull has a huge following thanks to their high-quality, visually captivating content
Oreo uses video content on Facebook to engage with followers in a unique way, inviting them to play a game
5. Keep it short. Concise posts tend to fare better than their lengthier counterparts – it’s recommended that you trim down your words to somewhere between 100 and 250 characters for optimal engagement. No one’s looking to read the next great American novel in their News Feed.
Way too much text happening here!
6. Update your cover photo. Change your Facebook cover to mix things up. Changing a cover photo to reflect a season or time of year shows fans that you are making an effort to be active and stay relevant. Updating your cover photo to advertise a special sale or giveaway will also help those events get more attention than they might receive otherwise.
Petco does a great job of incorporating a seasonal element into their cover photo
7. Post frequently and consistently. Don’t worry about overdoing the posts – as long as they are spaced evenly through the day, you’ll be fine. Only 16% of your fans will see one post (if even that), as news feeds easily become over populated. The more you post, the better your chances are of being seen. However, do remember to focus on quality over quantity – every post should be of value, not just something thrown quickly together.
8. Use Facebook Insights to measure your success. Insights lets you see your most popular and successful posts in terms of link clicks, shares, and likes. This data is extremely valuable and ignoring it is like ignoring conversion tracking for AdWords – it’s just plan silly! You should be using this data to see what you’re doing right, and then do more of it.
9. Deliver shout outs with Facebook tagging: Including tags in your posts is a great way to broaden your exposure, especially when working with other organizations. If you run a doggy grooming company and are giving away Petco squeaky toys, tag them with an @Petco. When they see the tag, they’ll be more likely to share your post with their fans, multiplying your reach by a ton! There’s no reason not to be generous with tags. Tag conferences you’re attending, businesses whose articles you’re sharing, favorite clients, etc. Everyone likes to get noticed, and they’ll remember that you were the one to put them in the limelight.
Mei Mei’s Street Kitchen tags organizations they are teaming up with in posts
10. #Hash it out: In a similar vein, Facebook has hashtags enabled and you might as well use them.Twitter hashtags are a great tool for promoting a specific campaign you want to raise awareness of (like our own recent #GradeAndGetPaid). It’s a nice way to seamlessly connect Twitter and Facebook marketing efforts. Hashtags also help categorise your posts by topic, and while the popularity of Facebook hashtags isn’t exactly skyrocketing, you can search hashtag terms to discover fan conversations you may want to participate in.
This is just some of the ways you can use Facebook and better improve your odds of success with this advertising and social platform. If you want a bit more than this then please read the full article at here from Wordstream