When you employ a web developer for your website it is important to ask a few questions and be prepared to know how it should be structured yourself. Many people believe that a website is a credibility tool and that the emphasis is on heavy content throughout. This is not so and the majority of viewers slash user of your site when landing will not read any of this content as it is too long winded.
It has been proven that your content should be short and every page should be geared to each individual product / service that you offer. The Layout should be in sections and show short bursts of conversion based content aligned with an image or video.
When you keep your content short and sweet, you ensure that the visitor is reading the entire piece of content and can then choose to read more or learn more which you can track. If a visitor has chosen to read more, opt-in to receive more information then you can move this person into a hot lead scenario. You will also be able to track and analyse which pieces / pages of content are performing better and make changes to other pieces of content to improve usage.
Let’s take a look at structure and layout and you determine what would be beneficial and attractive to the end user of your website.
You must instruct your web developer to keep it clean and have plenty of conversion opportunities for your website to work for you. Add in different opt-in forms that deliver different FREE guides or information whilst you gather user information to re-market to. Add attractive graphics to you main pages and keep your main tools such as video clear and in the main frame.
Always remember that the cleaner and easier your website is to navigate then the more your website will work for you and you business.